Volume 36 | Issue 11
Cover story: Come Early. Be Loved. Cash In.
How did the University of Texas build the most successful college sports program in history? One visionary coach at a time. One world-class athlete at a time. One state-of-the-art stadium at a time. And with an ambitious, aggressive business model that’s the envy of its rivals everywhere.
By S.C. Gwynne
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