Volume 40 | Issue 3

Cover Story: Luv and War at 30,000 Feet

Somehow, as every other major airline went bankrupt, slashed its workforce, or grounded planes, Southwest Airlines kept flying high. Today, Southwest is the country’s largest domestic carrier. So how does a feisty underdog vanquish its competitors and dominate a thoroughly beleaguered industry? One Kick Tail-a-Gram at a time.

By S.C. Gwynne

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